Archive for January, 2008

Jan 27 2008

Avoid Overwhelm - Unsubscribe!

Published by Paul under Opinions

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

My business is in marketing, keeping abreast of what’s hot and what’s not. I receive a mountain of email everyday which needs to be scanned and assimilated or discarded so I can remain informed!

Well, it all sounds good in theory!

The reality is that I have recently found myself walking in treacle when navigating my way through my working day. Working hours have grown longer as I struggle to manage the beast I have created.

Taking time for thought and reflection has brought me to a place where I have found myself unsubscribing from all but the most valuable lists.

Now, for some I confess that I have substituted an RSS feed into Bloglines, which can then be read at a time to suit me without gumming up my inbox, but my unsubscribing has also had a ruthless side to it!

I simply no longer have time to listen to the blandishments and offers.

It has been like trying to operate in a Moroccan market with traders constantly calling out offers, trying to outdo each other in the race for my attention - well for my credit card actually. What none of them seem to realise is that I don’t want to live in a bazaar. I want peace to allow me to get on with my business.

Now, this of course sets up a dichotomy. Is this a case of pot calling kettle black? Am I not condemning my peer group?

Well, I think not, but you of course are entitled to your views.

Yes, I have email lists and yes I communicate with them but my messages offer free information interspersed with the occasional link to a product I can personally recommend. Not all of these products pay a commission to me, some do and I have no hesitation in accepting those funds, but if the product sucked, I would not be promoting it - fee or no fee.

Where is this fine line we marketers walk that allows us to run an authentic business without spamming and royally pissing people off? How do we offset our need to earn a living from our desire not to alienate subscribers?

The mastermind group to which I belong has a new mantra - real people, real products, real money - and I think this is the key.

Our aim is to provide a real offering to those real people out there who have a real interest in our subject matter and in return we can charge real money. There will be no smoke and mirrors; no hype, no empty promises, no misleading statements, no bullshit.

Will we become instant millionaires?…I think not.

Will we build a sustainable business with a strong reputation to which people return time and time again?….I think we have a good chance.

So, what is that I am trying to say in hundreds of words that could possibly have been said in less?

1. Be clear about your intentions, your plan, your priorities and unsubscribe from all lists that cannot contribute in a positive way to those.

2. Be authentic and real in your business. The joy of working for yourself is that you say ‘who’, ‘when’ and ‘how much’. By flogging second or third rate affiliate products all you do is damage your own good name. Frankly, you may as well have a job.

3. Have the courage to be who you are and not who you think the market expects you to be. Follow your passion and your interests and put the fun back into your working life.

It may just be possible for you to emulate the success claimed by some of the gurus by operating in a different manner (although some of the claimed successes are surely questionable) but it is far more likely that you will continually crash and burn, becoming increasingly demoralised at your lack of success.

Base your business on real people, real products and real money and I believe your long term future is assured.


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Jan 11 2008

New Turnkey Niche Blog Service

Published by Paul under Products & Tools

I was excited to receive an email today. It’s not often you can say that!

Tom LeDree is a young Internet Marketing Maven who is taking bold action to grow his business and I have no hesitation in commending him to you.

Tom is offering a number of services to fellow internet marketers - all reasonably priced but of the highest standard.

In particular, I think his niche turnkey blogs will be particularly popular with those who recognise just how long it can take to get a good looking blog installed and ready for content.

If you would like to own a website but have not known quite where to start, Tom’s services represent a low cost, ready to go option for you.

Check out the services offered by Tom Le Dree and do leave a comment back here sharing your views.


One response so far

Jan 07 2008

Facebook Ads

Published by Paul under Products & Tools

Here’s a brand new way that you can monetize your Facebook profile by including laser targeted adverts for whatever you want, right there in the middle of your Profile page

One of the leading online advertising companies AdBrite has very recently launched a service where you can add targeted advertising into 100 different applications.

So, take a look at the Facebook module here.

First, you need to decide what it is you want to advertise remembering that you must not be too obvious with any kind of promotional materials on Facebook.facebook social ads

The idea is that your advert will take the viewer directly to a page on your own site, or another site of your choosing.

One idea is to see if you can tie in the idea of a good cause with you making money at the back-end somehow, rather than going straight for the sale.

Whichever way you do it, choose the application that you want to tie your advert to, and then follow the instructions on the first screen for creating your AdBrite advertising campaign, making sure you set it up to only place advertising on Facebook.

Now, these ads are going to be charged on what is known as a ‘Pay Per Click’ (PPC) basis. That is, every time someone clicks on your ad, you are going to pay for it.

If your ad is written badly or inaccurately, then you might end up spending all of your advertising budget drawing clicks from folks who never had any real intention of looking at your product or service anyway. So, you must make sure your ad is effective and that it is designed to draw clicks only from those people who would be genuinely interested in your topic. You want to try to dissuade the ‘tire kickers’ as far as possible.

Create your AdBrite ads campaign, pay for it, and then get the code from the site so that you can add the application to your profile, with the ad embedded in it.

It’s a great way to make money by using Facebook!

Find out more about the possibilities of advertising and Facebook here


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