Yes, it’s not a trick, it has all been free, and it has been some of the best marketing training (for both on and offline business) I have attended.

The 16 steps programme was offered by Jack Humphrey and Sam Clark – both of ASC fame.

It has been quite a commitment attending two lengthy webinars each week for 8 weeks – we’re on step 11 at the moment with 5 more to go – but it has been the very best investment of time.  Sam, Jack and other guest presenters have given all participants  a thorough grounding in building a successful authority site. Yes, they have talked about ASC in the process and no, there has been no hard sell.

What has been really interesting to observe is the very low rate of attrition of participants on the programme.  It’s not at all unusual in such programmes to see numbers dwindle as weeks go by but not on the 16steps – numbers have stayed constant throughout.

I don’t know whether Jack and Sam plan to run the 16 steps programme again in the future but my advice would be to sign up to the RSS feed over at the blog so you don’t miss any future announcements.