Apr 15 2008
Swipe Files - How do you keep yours?
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I was reviewing many of the Gary Halbert letters during a quiet moment and was reminded, once again, that I really should be building up a swipe file.
Gary’s advice is also to write out sales letters, especially headlines.
I am interested to know what you do? Do you have a handwritten swipe file or do you simply cut and paste the examples you rate as being good?
Do you perhaps do both?
I confess to being a copious note taker when I am learning something new so I can see the sense in writing things out long hand. I guess I’m just getting a little lazy in my old age.
I’d really like to share your experiences with this??
