I was reviewing many of the Gary Halbert letters during a quiet moment and was reminded, once again, that I really should be building up a swipe file.

Gary’s advice is also to write out sales letters, especially headlines.

I am interested to know what you do? Do you have a handwritten swipe file or do you simply cut and paste the examples you rate as being good?

Do you perhaps do both?

I confess to being a copious note taker when I am learning something new so I can see the sense in writing things out long hand. I guess I’m just getting a little lazy in my old age.

I’d really like to share your experiences with this??