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I was a passive participant in a conference call earlier today. The presenter was very articulate and charming.

The essence of the call was how important it is to start your Internet Marketing business on the right foot. The presenter went on to point out how difficult it was for newbies to discern which were the right products and services to buy, which would help and which would sit stagnating on their hard drive.

There was a lot of content about how much money could be wasted by those who were too inexperienced to be able to judge what would be useful and what would not.

The call ended with a heavy, very time limited sell of a very expensive mentoring program.

Now, the first thing I want to say is that I have no view on whether the mentoring program provides value or not. I know insufficient about it to comment. What hit me was the very clever psychological approach taken by the presenter who declared the problem, empathised and then came in with a solution - all classic sales techniques.

My concern is for the newbies who were on the call reaching for credit cards, which are possibly already nudging the max setting, in the hope that this new offering would be the solution to their problems - and I really hope that it proves to be just that if they have decided to buy.

So many expectations have been raised by stories of certain names making incredible amounts of money in a single day through Internet Marketing and I don’t doubt for a moment the veracity of their figures but I do question whether these stories represent the full picture. Revenue is only half of the profit equation and until these names start to reveal their cost of sales I for one am not impressed by their numbers.

There is no doubt in my mind that good, solid businesses can be built using the Internet as a platform - I’ve done it - but as in businesses everywhere, on and off line, there is no quick answer. Every business needs time and attention spent on it for it to thrive and prosper.

As an aside, I think what most offended me about the conference call was the use of the word ‘mentor’. Perhaps I have been fortunate but my mentors have never charged me a red cent. They have been happy to share their wisdom with someone who knew less than them but who was also eager to learn.
So, personally, I’ve had enough of people who have allegedly ‘made it’ further lining their pockets with cash from those who have not. I am savvy enough to know that this is an economic model found everywhere but I really would like to see a change. I appreciate that skills have a tradeable value. My objection stems from the fact that only half the story is told regarding possible outcomes. Most people could earn $1million a day if they spent a huge percentage of that on promotion.

Now, please don’t think I am against every Internet Marketing product. I am surely not. I am just saddened by the lack of transparency and the confusion caused in the mind of the newbie by the constant barrage of offers that arrive every day.

The secret to Internet Marketing success is in researching what the market wants and then taking action to supply a product or service that promises to satisfy that want. It really is that simple. This is how so many of the Internet Marketing products succeed - they are peddling promises and hope to people who want it.

To go some small way in addressing the balance I have an offer for you.

There is a free membership area behind this blog populated by some new and some experienced Internet Marketers and, if you are looking for a community to join you will be welcome. No fees, no upsells, nothing but an open offer to mix with people who are earning a genuine living through their web marketing efforts and with others who are new to the concept.

This is the place to get your questions answered and to learn from the experience of those who have been around the IM block a few times. It matters not to me whether you join or not - the offer is simply made perhaps specifically for those who would like support but no longer have the funds to buy into expensive programs.

So, that’s today’s rant well and truly vented.

There are some wonderful people operating in the Internet Marketing niche and none of my comments are aimed at anyone in particular. Well, that’s not true - my comments are aimed at the newbie who keeps buying product after product and coaching program after coaching program.

My message to you is that there is no magic bullet here. You are going to have to do some work and you are going to need to be in a community - you cannot do this on your own!

Thanks for reading!

Dee

www.pososto.com - marketing ideas and innovations

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