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I was reviewing many of the Gary Halbert letters during a quiet moment and was reminded, once again, that I really should be building up a swipe file.
Gary’s advice is also to write out sales letters, especially headlines.
I am interested to know what you do? Do you have a handwritten swipe file or do you simply cut and paste the examples you rate as being good?
Do you perhaps do both?
I confess to being a copious note taker when I am learning something new so I can see the sense in writing things out long hand. I guess I’m just getting a little lazy in my old age.
I’d really like to share your experiences with this??
Since I have been patrolling the virtual streets of the internet it has been my privilege to meet some stunning people.
I mentioned Flaminglacer yesterday and today I want to point you in the direction of Dennis Becker.
I came across Dennis originally through his Earn 1k a Day site which I can thoroughly recommend for anyone who feels the need to be part of a helpful community.
Dennis regularly provides all manner of downloads, 999.9% of them are free of charge and some even include resell rights. He is genuinely committed to your online success.
Recently, Dennis took over Instant Cash Generators which is another enterprise designed to see the internet marketer achieve income for his efforts.
If you have been struggling with your online business - perhaps needing the support of a like minded community or even fresh ideas I urge you to check out Dennis Becker and his remarkable site. They are low cost and high value - which is not something you find very often nowadays!
I count myself very fortunate to count amongst my dearest friends a Squidoo Angel, Flaminglacer.
If you have used Squidoo but perhaps been disappointed with the results you’ve achieved I really recommend you check out The Silver Lining which is a Squidoo manual unlike any other.
In some ways, building a lens is the easy part. To find out what you need to do to ensure your lens is ranked and noticed you need to explore the pages of The Silver Lining
Flaminglacer has a wonderful way of making complex instructions simple. She takes you by the hand and suggests a lens builder routine that will see your lenses shining like the stars they undoubtedly are. The information provided in this very underpriced ebook is provided from someone who knows, probably better than anyone else, how to maximise your results from Squidoo.
You are welcome to leave comments below with your Squidoo lens links so we can visit and give your lens the Flaminglacer treatment!!
My business is in marketing, keeping abreast of what’s hot and what’s not. I receive a mountain of email everyday which needs to be scanned and assimilated or discarded so I can remain informed!
Well, it all sounds good in theory!
The reality is that I have recently found myself walking in treacle when navigating my way through my working day. Working hours have grown longer as I struggle to manage the beast I have created.
Taking time for thought and reflection has brought me to a place where I have found myself unsubscribing from all but the most valuable lists.
Now, for some I confess that I have substituted an RSS feed into Bloglines, which can then be read at a time to suit me without gumming up my inbox, but my unsubscribing has also had a ruthless side to it!
I simply no longer have time to listen to the blandishments and offers.
It has been like trying to operate in a Moroccan market with traders constantly calling out offers, trying to outdo each other in the race for my attention - well for my credit card actually. What none of them seem to realise is that I don’t want to live in a bazaar. I want peace to allow me to get on with my business.
Now, this of course sets up a dichotomy. Is this a case of pot calling kettle black? Am I not condemning my peer group?
Well, I think not, but you of course are entitled to your views.
Yes, I have email lists and yes I communicate with them but my messages offer free information interspersed with the occasional link to a product I can personally recommend. Not all of these products pay a commission to me, some do and I have no hesitation in accepting those funds, but if the product sucked, I would not be promoting it - fee or no fee.
Where is this fine line we marketers walk that allows us to run an authentic business without spamming and royally pissing people off? How do we offset our need to earn a living from our desire not to alienate subscribers?
The mastermind group to which I belong has a new mantra - real people, real products, real money - and I think this is the key.
Our aim is to provide a real offering to those real people out there who have a real interest in our subject matter and in return we can charge real money. There will be no smoke and mirrors; no hype, no empty promises, no misleading statements, no bullshit.
Will we become instant millionaires?…I think not.
Will we build a sustainable business with a strong reputation to which people return time and time again?….I think we have a good chance.
So, what is that I am trying to say in hundreds of words that could possibly have been said in less?
1. Be clear about your intentions, your plan, your priorities and unsubscribe from all lists that cannot contribute in a positive way to those.
2. Be authentic and real in your business. The joy of working for yourself is that you say ‘who’, ‘when’ and ‘how much’. By flogging second or third rate affiliate products all you do is damage your own good name. Frankly, you may as well have a job.
3. Have the courage to be who you are and not who you think the market expects you to be. Follow your passion and your interests and put the fun back into your working life.
It may just be possible for you to emulate the success claimed by some of the gurus by operating in a different manner (although some of the claimed successes are surely questionable) but it is far more likely that you will continually crash and burn, becoming increasingly demoralised at your lack of success.
Base your business on real people, real products and real money and I believe your long term future is assured.
