If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
When producing a viral e-book you need a plan before you start. Your viral e-book is your key to success in the online market. It should help you increase your site traffic, client base and sales otherwise it rather defeats the purpose of having a viral e-book in the first place.
The first consideration is the subject matter of your viral e-book. The topic should obviously be interesting and it must be related to the product or service you are promoting.If your e-book can solve a problem for the reader so much the better. Don’t be afraid of giving information away. This is a fundamental way of creating credibility and building trust. It’s also important that you know enough about the subject matter to write such an e-book.
Next step is to choose a catchy title for your e-book. The title must hook people’s attention. Use alliteration and puns. Make it amusing. Speak to a problem they may have. Put yourself in their shoes - what would make you download such a book?
Once you have a subject matter and title, it is now time to think about content - What should your e-book contain for it to be really interesting to the readers?
If you can not or will not write the content yourself look at outsourcing opportunities. You may even be able to strike a barter deal with a writer in exchange for some graphics work or similar.
The content does not have to be all text. Include graphics, the results of research studies, current statistics, interviews with professionals or expert on that field, results of surveys you may have conducted and anything else you can think of which will provide value to the reader.
Of course, if you enjoy writing, preparing the content will possibly be the most enjoyable part of producing viral e-book. This is where you can show your creativity and imagination.
The quality of the content is far more important than the quantity. The attention span of people on line seems to be decreasing on a daily basis so there are no brownie points for producing a 100 page manuscript when you could say what you want to say in 10. Your readers will thank you for your conciseness.
{ 0 comments… add one now }