Apr 15 2008
Swipe Files - How do you keep yours?
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I was reviewing many of the Gary Halbert letters during a quiet moment and was reminded, once again, that I really should be building up a swipe file.
Gary’s advice is also to write out sales letters, especially headlines.
I am interested to know what you do? Do you have a handwritten swipe file or do you simply cut and paste the examples you rate as being good?
Do you perhaps do both?
I confess to being a copious note taker when I am learning something new so I can see the sense in writing things out long hand. I guess I’m just getting a little lazy in my old age.
I’d really like to share your experiences with this??
This blog title is Excellent,and exactly How you store your swipe file is up to you. I like to laminate the ads and place them in a binder where they are safe and easy to pull out when needed.