Swipe Files – How do you keep yours?

I was reviewing many of the Gary Halbert letters during a quiet moment and was reminded, once again, that I really should be building up a swipe file.

Gary’s advice is also to write out sales letters, especially headlines.

I am interested to know what you do? Do you have a handwritten swipe file or do you simply cut and paste the examples you rate as being good?

Do you perhaps do both?

I confess to being a copious note taker when I am learning something new so I can see the sense in writing things out long hand. I guess I’m just getting a little lazy in my old age.

I’d really like to share your experiences with this??


{ 1 comment… read it below or add one }

swipe file June 9, 2008 at 6:15 am

This blog title is Excellent,and exactly How you store your swipe file is up to you. I like to laminate the ads and place them in a binder where they are safe and easy to pull out when needed.

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